Marubeni Nisshin Feed starts aquafeed production in China
In December 2020, Japan’s Marubeni Corporation announced the start of an aqua-feed manufacturing and sales business through Marubeni Nisshin Feed Co., Ltd, a Marubeni subsidiary (60% owned by Marubeni).
The business will be opened in China, where the marine aquaculture market is growing. Marubeni Nisshin Feed has been producing high-quality aquafeed in Japan for more than 60 years and holds the largest share in domestic aquafeed sales volume. Marubeni Nisshin Feed has been researching and keeping a close eye on the marine aquaculture market in China since 2015 in anticipation of expanding their business into the large Chinese market.
Additionally, Marubeni Nisshin feed has increased their own brand awareness and the reputation of their products in the Chinese market by manufacturing aquafeed at factories owned by a partner company in China. As a result, business feasibility has been confirmed and Marubeni Nisshin feed has established Marubeni Nisshin Feed Technology (Tianjin) Co., Ltd which is the first fully-owned Japanese aquafeed manufacturer in China. Commercial operation and supply are scheduled to begin in or after January 2021.
As of 2019, based on aquaculture production published by China Fisheries Statistical Yearbook, Ministry of Agriculture, China’s production of marine aquaculture has reached ~6.5 times that of Japan. The Chinese marine aquaculture market is expected to expand further in the future, partly due to growing health consciousness, and the demand for aqua-feed is expected to increase accordingly.
Marubeni Nisshin Tianjin will develop and provide safe, secure and high-quality products by utilising the manufacturing knowledge and experience of aquafeed built up by Marubeni Nisshin Feed over years of doing business in Japan. Marubeni Nisshin Tianjin aims for annual sales of 2.5 billion yen in the future. Through this business, Marubeni will meet the growing demand of the Chinese market.
