GenoMar Genetics AS has signed a joint venture agreement with AgroavÃcola Sanmarino S.A., a Colombian poultry genetics distribution company belonging to the Italcol group.

The agreement includes the establishment of a new company in the next few weeks, named GenoMar Genetics Colombia. The joint venture, which already has secured a quarantine & parent stock farm, will distribute tilapia genetics in the form of fingerlings and juveniles from a high-quality biosecured land-based facility in Colombia’s Huila province.
First tilapia fingerlings to market in 2022
“We expect to have the first products in the market during Q4, 2022,” said Martin Cordero, the newly appointed general manager for the joint venture.
“This is an important milestone in our expansion strategy,” said Alejandro Tola Alvarez, CEO in GenoMar Genetics Group. “Colombia is the second to third largest tilapia producer in Latin America and has a very export-oriented value chain that professionalizes quickly. Both companies have worked hard and patiently over several years with the vision of bringing genetic innovations and supply security to the Colombian tilapia industry.”
Parent stock from the GenoMar strain
The turning point came earlier in the year, when GenoMar got export authorizations for their genetic material from ICA – Instituto Colombiano Agropecuario, the competent authority in Colombia.
Under the agreements signed, GenoMar will supply the entire parent stock requirement from their breeding operations in Asia and/or Brazil. They will provide effective support in the day-to-day management of production and distribution using its existing global and Brazilian platforms.
Sanmarino/Italcol will play an important role in supporting commercialization and data collection of the tilapia performance delivered to the Colombian industry.
“We are very happy to have partnered with GenoMar to bring superior genetic material and new choices to the fast-growing tilapia industry in Colombia,” said German Galvis, Managing Director in AgroavÃcola Sanmarino. “We have no doubts that tilapia will follow a similar path as poultry, where genetics innovation and distribution, carried out by highly specialized companies are transforming the industry year by year. This allows higher efficiencies in production and sharing best practice methods.”
AgroavÃcola Sanmarino is a leading company in poultry genetics, a pioneer and representative of egg layer and broiler breeds in Colombia. It supplies poultry and fish products that generate profitability and productivity. Supported by state-of-the-art technology and a competent team, its promotes industry growth and prioritize continuous support that generates trust and quality in its service. The focus on excellent biosafety management and continuous improvement of all our processes.




