eFishery and ASC sign MOU to scale the certification of small-holder farmers and to collaborate in the development of data-informed digital certification

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Chris Ninnes, ASC’s CEO (left) and Gibran Huzaifah, CEO and Co-Founder of eFishery (right) during the MoU signing ceremony between eFishery and ASC at the Global Shrimp Forum 2023 (Photos copyright Pierre Banoori)

In Utrecht, on September 7, 2023,  eFishery, the Indonesian aquaculture technology company, has announced its strategic partnership with the Aquaculture Stewardship Council (ASC), a global leader in promoting responsible aquaculture practices. This collaboration marks a significant step towards advancing sustainable aquaculture in Indonesia and empowering small-scale shrimp farmers across the region.

Through this transformative alliance, eFishery reaffirms its dedication to supporting and elevating small-scale shrimp farmers in Indonesia. By extending assistance towards obtaining ASC certification, the partnership aims to foster not only more sustainable farming practices but also wider access to premium international markets for these farmers. One of the pivotal goals of this collaboration is to enhance the understanding and acceptance of ASC standards within the Indonesian shrimp industry. As eFishery plays an active role in raising awareness about ASC’s rigorous sustainability criteria, the Indonesian industry as a whole is poised to improve its relevance and competitiveness in the more discerning global marketplace.

eFishery will also work together with ASC to identify opportunities and develop mechanisms to link eFishery’s data collection systems to an always-on, seamless digital audit process that enhances efficiency, accuracy and transparency. This innovative approach will not only streamline the auditing process of the ASC certification but also provide actionable insights for continuous improvement in aquaculture practices.

“We are thrilled to collaborate with the Aquaculture Stewardship Council in ventures that align seamlessly with our mission to foster sustainable aquaculture practices. This partnership is not only a testament to our commitment to Indonesian shrimp farmers but also showcases our  determination to catalyse positive change within the industry through technological innovation,” said Gibran Huzaifah, CEO and Co-Founder of eFishery.

“We’re delighted to start working with eFishery, a company that so closely aligns to ASC’s vision for a more responsible and inclusive aquaculture industry” added Chris Ninnes, ASC’s CEO. “By signing this Memorandum of Understanding, we are marking the beginning of a great collaboration which will foster innovation and best practices in Indonesia, as well as contribute to ASC’s development of a fully digital audit process.”

Established in 2013, eFishery is the first aquaculture technology company to pioneer innovations in aquaculture. eFishery has disrupted traditional fish and shrimp farming methods by providing advanced solutions within the aquaculture ecosystem through an end-to-end platform that offers access to feed, regulated financial assistance from institutions under the supervision of OJK, and markets for fish and shrimp Farmers. eFishery’s goal is to build an Aquaculture ecosystem in Indonesia that is not only profitable but also sustainable for all stakeholders involved. The company has three primary objectives: addressing food security through aquaculture, tackling fundamental issues in the aquaculture industry by providing affordable technology, and reducing social and economic inequality through inclusive digital economics. 

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