New report predicts shrimp industry has an exciting future if “it plays its cards rightâ€.
In November, the Global Shrimp Forum Foundation (GSFF) released results of this report it funded on using surplus revenue from its event in 2022. It aims to educate companies and individuals from across the globe, about how to successfully promote the consumption of sustainably produced shrimp.
The results of a report, that has studied the most effective ways that shrimp consumption can be better promoted, has now been published. The report seeks to empower the industry to clearly define its narrative and demonstrate what sets shrimp apart when compared with other more common proteins, highlighting factors such as the nutritional value, versatility and sustainability of shrimp.
The author of the report, Arnd Jan Gulmans, was commissioned by the GSFF to conduct the research. As an Independent Marketing and Brand Consultant, Arnd Jan specialises in helping organisations to tell their story and clarify their future direction.
Arnd Jan approached this report with fresh eyes to the industry, providing his own unique perspective alongside the knowledge and findings from a wide range of experts and leaders from across the sector.
Arnd Jan said,
“It has been a fascinating six months conducting this research and writing my findings for the report. The shrimp industry has some very strong cards in its hands, and by playing these cards right, we can seize the opportunities for shrimp.â€
Willem van de Pijl, Board Member and the Managing Director of the Global Shrimp Forum Foundation said,
“This is an exciting time for the future of the industry. The foundation is very grateful to Arnd Jan for conducting this research and we are looking forward to discussing the findings of his report with the wider industry and beyond.â€
You can read the full report via the Global Shrimp Forum website: https://www.shrimpforum.com/publication/gsf-report-promoting-shrimp-consumption
