In a strategic move to further solidify its presence in the Chinese market, the Aqua Feed division of Symrise has announced the appointment of Richard LIU as the Business and Partner Development Manager for the Chinese market, effective December 2023.
His responsibilities include:
• Continuation of sales and development: Richard will build upon the momentum of the past three years, ensuring the ongoing success of sales and development initiatives in the Chinese market.
• Product innovation: To address the unique needs of the China aquafeed market, Richard will lead the launch of new products, aiming to meet current demands, and to expand the market presence of Symrise in aqua feed solutions.
• Strategic partnerships: Richard will establish key partnerships with Chinese entities, contributing to the development of new products made in China.
Richard holds a master’s degree in food quality management from Wageningen University & Research (Netherlands). His academic background and industry experience position him as an asset to the strategic aqua feed objectives of Symrise in the Chinese market.
Richard said,
“It feels exciting to join a world leading company by working in an increasing and promising market. The demand for high quality proteins grows constantly to meet our human food consumption requirements. In this area, we can contribute to the aqua market of China with our expertise.”
Symrise Aqua Feed specializes in developing, testing, and manufacturing sustainable ingredients and palatability enhancers. They help aquafeed manufacturers produce high performance diet and feed with low carbon footprint.
Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials, as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food. Its sales of approximately €4.6 billion in the 2022 fiscal year make Symrise a leading global provider.
Headquartered in Holzminden, Germany, the Group is represented in more than 100 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America. Symrise works with its clients to develop new ideas and market-ready concepts for products that form an ndispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process.
