The U.S. Soybean Export Council (USSEC) today announced updates to its regional structure designed to maximize efficiency, align talent, and continue delivering trusted, impactful programs to international customers on behalf of U.S. Soy farmers and USSEC members.
As part of the reorganization, Carlos Salinas has been appointed Executive Director – East Asia, effective October 1. In this role, he will lead USSEC’s efforts to build trust, grow relationships, and strengthen market access for U.S. Soy across the region for the mutual benefit of U.S. Soy farmers and international customers.
The regional structure updates will ensure USSEC is well-positioned to achieve its strategic goals amid evolving global market dynamics. The updated model realigns regional boundaries for U.S. Soy export markets, streamlines program administration, and strengthens USSEC’s ability to support global priorities and deliver value to customers
worldwide.
“Guided by our core values and commitment to continuous improvement on behalf of U.S. soybean farmers, USSEC regularly assesses its effectiveness and efficiency, The new structure strengthens USSEC’s focus on strategic priorities, vital relationships, and ensures U.S. Soy remains the trusted partner of choice for customers around the world. We are confident that Salinas will provide strong leadership across East Asia, and look forward to the impact he will make in advancing U.S. Soy’s presence and partnerships in the region.”
said Jim Sutter, USSEC CEO.
“I’m excited to continue advancing U.S. Soy’s mission across East Asia, This region represents tremendous
opportunity for growth, collaboration and innovation. Together with our partners, we will continue building trust, expanding market access, and delivering sustainable value to our customers.
said Carlos Salinas, USSEC Executive Director – East Asia.
