The Global Shrimp Council (GSC) is entering a new season with accelerating growth across key markets, following a successful gathering at the fourth Global Shrimp Forum held early September in Utrecht. The event brought together more than 580 global leaders, innovators, and experts to shape the future of shrimp as a sustainable, high-quality protein on tables worldwide.
“Collaboration is at the heart of our industry’s success,”
said Gabriel Luna, Co-Founder and Co-Chair of the GSC.
“Together, we are strengthening shrimp’s role in global cuisine through innovation, education, and consumer connection.”
Strong Performance Across Priority Markets
Thanks to “The Happy Protein” campaign, GSC content in the U.S. has delivered over 13.5 million impressions across platforms to date, reinforcing shrimp’s position as a versatile, nutritious, and sustainable protein. Chef Kristianne Uy (@chefkla), a rising culinary figure known for modern, flavor-forward recipes, continues to help elevate shrimp’s image through co-branded dishes such as Shrimp Ceviche and Marry Me Shrimp, with additional collaborative content planned as momentum grows.
In France, GSC content continues to gain momentum month over month, driven by relatable posts rooted in everyday French cooking. Since the campaign’s launch, it has generated over 15 million impressions across platforms, reflecting growing awareness and resonance among local audiences. October marked the launch of GSC’s first influencer partnerships in the market, featuring Louloukitchen (@louloukitchen_), who developed a Lemon Orzo Shrimp recipe, and Johanna Sansano (@johannasansano), who created comforting gourmet Shrimp Toasts. Both collaborations highlight how shrimp fits naturally into French culinary routines while inspiring simple yet modern home cooking.
In Spain, GSC content continues to resonate through humor and culinary originality, generating over 3 million impressions across platforms. supported by ongoing collaborations with Sabi Sanseverino (@cookinconelsabi) and his inventive shrimp recipes such as his latest Garlic Shrimp Risotto, along with an expansion to more content creators like Juan Llorca (@juanllorca), whose focus on balanced, family-friendly cooking perfectly complements GSC’s vision of accessible, wholesome shrimp recipes.
More localized content is underway in these markets, including street interviews in France, lifestyle pieces, and a new cinematic video campaign celebrating shrimp’s role in everyday, feel-good Spanish food culture.
Community Activation Through Playful Instagram Content
A recent cross-market giveaway encouraged followers to share their favorite shrimp dishes for a chance to win a collectible Labubu figure, resulting in a notable rise in participation and a renewed sense of community excitement. Interactive formats like the “Fact or Fishy” quiz series, as well as regular polls and mini-games, continue to drive engagement and brand affinity on Instagram. Together, these playful tactics help shrimp stand out as the “Happy Protein” while supporting steady audience growth across all markets.
Looking Ahead
With growing communities across the United States, France, and Spain — now totaling more than 7,452 followers across platforms — the Global Shrimp Council continues to position shrimp as a strong, sustainable choice for modern consumers in an increasingly competitive protein market. The next phase will keep building cultural relevance through local storytelling an fresh collaborations, keeping shrimp central to everyday cooking.
