Victory farms joins Improver Programme by ASC, setting benchmark for tilapia farming in Africa

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Victory Farms has made history by becoming the first tilapia farm in Kenya  and across Africa to participate in an Aquaculture Improvement Project (AIP) under the Improver Programme by the Aquaculture Stewardship Council (ASC).

This milestone marks a major step forward for responsible seafood farming on the continent. Victory Farms covers 50 hectares of tilapia farming in western Kenya’s Homa Bay–(Nyanza region) and produces 18,000 tonnes of tilapia annually. Victory Farms operates a vertically integrated model, overseeing the entire value chain from hatchery to table.

Caption: Victory Farms run all aspects in its tilapia value chain from feed to processing and down to retail

The Improver Programme by ASC supports farms committed to improving their farming practices to become more responsible. By joining the programme, Victory Farms underscores its dedication to responsible farming and environmental stewardship.

Roy van Daatselaar, Head of Improver Programme at ASC said, 

“This is a landmark achievement not just for Victory Farms, but for Africa’s seafood farming sector as a whole. We are thrilled to support Victory Farms as they choose change and raise the bar for tilapia farming in the region.”

The AIP will involve close collaboration with ASC to identify areas for improvement, implement best practices, and monitor progress over time. This effort paves the way for Victory Farms to enhance key areas such as animal welfare and the responsible use of feed, while also serving as a blueprint for other aquaculture producers in Africa to follow.

Victory Farms’ Group Aquaculture Excellence Manager, Nsogbu Wadike said,

”We’re eager to ensure our standards are world-class and traceable for all our consumers. Joining the AIP is an excellent opportunity to strengthen this rigour and reporting in our operations.”

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